Contour applies the principles governing the commercial viability of different tourism markets in destinations universally and has specific experience in the following countries:
Marketing your tourist destination
This paper summarizes how to promote your tourist destination to the global market.
Small fish in a very big pond.
Tourism is a dynamic global industry.
Tourism is a free market enterprise.
Tourism is highly competitive
Stage 1. Establish a dual marketing campaign and budget
• National and international public awareness campaign
• Tourism industry prospecting campaign
Stage 2. Research your product and targeted audience
Identify your USP and key assets
Research the perception of your country
Know your competition
Stage 3. Sell your destination and make dreams come true
Sell your appeal
Inspire your market
Be proud of your product
Comply with Trade Description Act
Contact us for informed, practical and realistic tourism marketing advice that will help put your destination on the map.
Other papers on other tourism issues:
Tourism & poverty reduction
Crises in tourism destinations
Conservation & sustainable tourism
Actions speak louder than words
Contact Us
Call +44 (0)1825 712286
Email: info@contour.org.uk