Contour applies the principles governing the commercial viability of different tourism markets in destinations universally and has specific experience in the following countries:
  • India
  • Nepal
  • Bhutan
  • Bali
  • China
  • Tibet
  • Kenya
  • Uganda
  • Rwanda
  • Tanzania
  • Zambia
  • Botswana
  • South Africa
  • The Gambia
  • Senegal
  • Mali
  • Egypt
  • Jordan
  • Turkey
  • Morocco
  • Yemen
  • Tunisia
  • The Caribbean
  • Ecuador
  • Peru
  • Europe
  • Marketing your tourist destination

    This paper summarizes how to promote your tourist destination to the global market.

    Small fish in a very big pond.
    Tourism is a dynamic global industry.
    Tourism is a free market enterprise.
    Tourism is highly competitive

    Stage 1. Establish a dual marketing campaign and budget
    National and international public awareness campaign
    Tourism industry prospecting campaign

    Stage 2. Research your product and targeted audience
    Identify your USP and key assets
    Research the perception of your country
    Know your competition

    Stage 3. Sell your destination and make dreams come true
    Sell your appeal
    Inspire your market
    Be proud of your product
    Comply with Trade Description Act

    Contact us for informed, practical and realistic tourism marketing advice that will help put your destination on the map.

    Other papers on other tourism issues:
    Tourism & poverty reduction
    Crises in tourism destinations
    Conservation & sustainable tourism

    Actions speak louder than words

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