Contour applies the principles governing the commercial viability of different tourism markets in destinations universally and has specific experience in the following countries:
  • India
  • Nepal
  • Bhutan
  • Bali
  • China
  • Tibet
  • Kenya
  • Uganda
  • Rwanda
  • Tanzania
  • Zambia
  • Botswana
  • South Africa
  • The Gambia
  • Senegal
  • Mali
  • Egypt
  • Jordan
  • Turkey
  • Morocco
  • Yemen
  • Tunisia
  • The Caribbean
  • Ecuador
  • Peru
  • Europe
  • Crises in tourism destinations

    This paper summarizes the best practices and solutions for restoring tourism in countries that have suffered a major crisis.

    * Natural disasters * Civil unrest * Strikes * Political unrest * Human rights * Health epidemics *

    Bad news travels fast and graphically and this is uncontrollable. Tourism is frontline to crises and reacts instantly. But restoring industry confidence and minimising the adverse long-term affects is manageable.

    International corporate responsibility
    Each country’s Foreign Office assesses the degree of the perceived risk to travellers following a crisis and will issue official advice that governs the validity of individual travel insurance and corporate liability insurance. Foreign Offices usually adopt maximum caution when issuing advice and this can have long-term adverse consequences for trade and business confidence.

    If the Foreign Office advice is ‘against all travel’ or ‘essential travel only’ then travel companies have to cease operating in these countries or regions. General travel insurance does not usually provide cover in cases of acts of God (natural disasters) and war (threat or actual).

    National crisis strategies for tourism
    Tourism is important because it provides revenue for developing countries and can help to reduce poverty in destinations. Therefore it is essential that countries have tourism strategy for crises situations, with a budget that reflects the value of tourism to that country and destination.

    Stage 1 – commence a communications programme by emailing daily news updates directly to overseas tour operators as the crisis evolves.

    Stage 2 – offer constructive support and solutions that provide tourism companies with alternative choices directing existing business to other regions within the country.

    Stage 3 - restore industry confidence with continued weekly news updates to minimize adverse long-term affects.

    Stage 4 – initiate a post-crisis tourism marketing campaign to restore business confidence and maintain and develop long-term business relationships.

    Contact us - we are here to advise in a crisis situation and action tourism strategy plans to the global market.

    Other papers on other tourism issues:
    Tourism & poverty reduction
    Conservation & sustainable tourism
    Marketing your tourist destination

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