Liz Drake

Technical Tourism Consultant
Policy Director

Liz Drake is a geographer who graduated from London University, specialising in Human & Social Geography and Economics.

Liz has three decades of comprehensive tourism industry experience, encompassing the international MICE market (meetings, incentives, congresses and exhibitions), tour operating and special interest tourism including community-based tourism and wildlife tourism.

As well as being an accomplished entrepreneur and global strategist, Liz is an enthusiastic and motivational communicator. She is highly skilled at asset assessment, economic evaluation and market potential and gaining a comprehensive understanding of the important issues to all parties concerned.

She has lectured in Commercial Geography and served two terms as an elected Director on the Board of the Eventia (the official trade association for the MICE industry in the UK), where she was instrumental in developing and implementing the strategic plan for the expansion of the association in response to an evolving industry.

She applies the principles governing the commercial viability of destinations universally, drawing upon specific experiences in India, Nepal, Bhutan, Bali, China including Tibet, Kenya, Uganda, Rwanda, Tanzania, Zambia, Botswana, South Africa, The Gambia, Senegal, Mali, Egypt, Jordan, Turkey, Morocco, Yemen, Tunisia, The Caribbean, Ecuador, Peru and Europe.

Liz is committed to delivering environmentally sustainable, culturally sensitive and socially inclusive tourism development initiatives and promoting Responsible Tourism.

Technical Tourism Expertise
Identifying USP’s and potential markets
Commercial viability and capacity assessment
Strategic planning & shared-growth policy
Sales & marketing strategies
Business development initiatives
Developing public-private partnerships
Responsible Tourism initiatives
CSR opportunities
Industry networking
Industry legislation - healthy & safety and corporate culpability
Policy implementation and long-term strategic management
Training and supervision
Establishing operational systems
Risk management and contingency procedures