Contour applies the principles governing the commercial viability of different tourism markets in destinations universally and has specific experience in the following countries:
  • India
  • Nepal
  • Bhutan
  • Bali
  • China
  • Tibet
  • Kenya
  • Uganda
  • Rwanda
  • Tanzania
  • Zambia
  • Botswana
  • South Africa
  • The Gambia
  • Senegal
  • Mali
  • Egypt
  • Jordan
  • Turkey
  • Morocco
  • Yemen
  • Tunisia
  • The Caribbean
  • Ecuador
  • Peru
  • Europe
  • Liz Drake

    Technical Tourism Consultant
    Policy Director

    Liz Drake is a geographer who graduated from London University, specialising in Human & Social Geography and Economics.

    Liz has three decades of comprehensive tourism industry experience, encompassing the international MICE market (meetings, incentives, congresses and exhibitions), tour operating and special interest tourism including community-based tourism and wildlife tourism.

    As well as being an accomplished entrepreneur and global strategist, Liz is an enthusiastic and motivational communicator. She is highly skilled at asset assessment, economic evaluation and market potential and gaining a comprehensive understanding of the important issues to all parties concerned.

    She has lectured in Commercial Geography and served two terms as an elected Director on the Board of the Eventia (the official trade association for the MICE industry in the UK), where she was instrumental in developing and implementing the strategic plan for the expansion of the association in response to an evolving industry.

    She applies the principles governing the commercial viability of destinations universally, drawing upon specific experiences in India, Nepal, Bhutan, Bali, China including Tibet, Kenya, Uganda, Rwanda, Tanzania, Zambia, Botswana, South Africa, The Gambia, Senegal, Mali, Egypt, Jordan, Turkey, Morocco, Yemen, Tunisia, The Caribbean, Ecuador, Peru and Europe.


    Liz is committed to delivering environmentally sustainable, culturally sensitive and socially inclusive tourism development initiatives and promoting Responsible Tourism.

    Technical Tourism Expertise
    Identifying USP’s and potential markets
    Commercial viability and capacity assessment
    Strategic planning & shared-growth policy
    Sales & marketing strategies
    Business development initiatives
    Developing public-private partnerships
    Responsible Tourism initiatives
    CSR opportunities
    Industry networking
    Industry legislation - healthy & safety and corporate culpability
    Policy implementation and long-term strategic management
    Training and supervision
    Establishing operational systems
    Risk management and contingency procedures

    Actions speak louder than words

    Contact Us

    Call +44 (0)1825 712286
    Email: info@contour.org.uk