Contour applies the principles governing the commercial viability of different tourism markets in destinations universally and has specific experience in the following countries:
  • India
  • Nepal
  • Bhutan
  • Bali
  • China
  • Tibet
  • Kenya
  • Uganda
  • Rwanda
  • Tanzania
  • Zambia
  • Botswana
  • South Africa
  • The Gambia
  • Senegal
  • Mali
  • Egypt
  • Jordan
  • Turkey
  • Morocco
  • Yemen
  • Tunisia
  • The Caribbean
  • Ecuador
  • Peru
  • Europe
  • Our Philosophy

    If you create a path, people will walk on it…

    In today’s world of concrete and plastic jungles, most people have become isolated from nature.

    Contour commercial experience has focused on reconnecting people with culturally and environmentally rich areas in the world through awareness holidays for nature and wildlife enthusiasts and artists.

    However, with the increasing desire to connect with nature and indigenously rich cultures, there is a demand for tourism development in remote and isolated parts of the world, which can result in human-caused extinction of species, with the destruction of ecosystems and the dilution of individual cultural values.

    The key issue is how to have tourism development without threatening the environment or traditional cultures.

    Nothing is forever except extinction...

    Ecology has shown that interconnectedness is a basic principle of nature. Unique individual species exist within the wider framework of an ecosystem, where everything is interrelated and interdependent. This includes human beings - we do not exist in isolation.

    Ecosystems are very fragile, and species need sufficient space to thrive and evolve. Ecological sustainability is essential because nothing is forever - except extinction.

    Human intelligence predominantly dominates and exploits, instead of understanding the uniqueness of individuality as part of the whole.

    Ecosystems and tourism are interdependent. Conservation and tourism development are inherently linked and are best achieved through human management and a practical approach based on realism.

    Finding the balance…

    Tourism has direct and indirect benefits to conservation areas, local communities and the host country.

    Direct economic benefits
    • Tourism is one of the largest and fastest growing contributors to GDP
    • Tourism delivers consumers to destinations boosting associated local industries, eg agriculture, fishing
    • Tourism is a catalyst for investment in local infrastructure.
    • As an employer of a high proportion of women, tourism contributes to gender equality and independence
    • Tourism fosters international understanding through increased awareness
    • Tourism generates local employment opportunities
    Indirect added value
    • Demand for the unique individuality of a destination creates an incentive to conserve it
    • Tourism creates a market for open trade and interdependence, which can alleviate local conflict
    • Through support of rural community development programmes, local health care and educational facilities, tourism can contribute to poverty reduction in developing countries

    Realistic and practical advice…

    Conservation too often focuses on idealistic dreams of sustainable development, instead of ecological sustainability. It relies upon advice from scientists, political and economic strategists and developers, without seeking informed analysis, realistic advice and implementation support from tourism experts.

    Contour has the experienced knowledge to deliver informed, realistic and practical advice on tourism development in culturally independent and environmentally rich areas, based on:
    • Asset assessment
    • Economic evaluation
    • Training on delivering services
    • Marketing strategies
    • Ecological requirements
    • Development advice
    • Risk management procedures
    • Public Relations

    Actions speak louder than words…

    At the Earth Summit in 1992, Agenda 21 recognised that environment, social and economic issues are inherently linked. Whilst powerful policy statements are made, action is limited.

    Policy must start with people - understanding the real issues and costs involved, and increasing their awareness of the value of their unique assets, which can help to directly improve their livelihoods, and reduce poverty in developing countries.

    Ecological sustainability and human management must be the basis of any conservation and tourism development policy.

    Contour has the skills and ability to apply its commercial experience and ecological philosophy into constructive action. Use our skills to achieve your objectives.

    For specialist awareness holidays for walkers, wildlife enthusiasts and artists, please visit www.spencerscott.co.uk

    Actions speak louder than words

    Contact Us

    Call +44 (0)1825 712286
    Email: info@contour.org.uk